If you weren't at Mobile World Congress, you would have missed a very interesting co-presentation from Qasif Shahid, EVP at MCB Bank and Aletha Ling, Executive Director at Fundamo. Qasif and Aletha provided an overview of MCB Mobile, which launched in June 2009 in Pakistan and have since gained some impressive traction, registering over 70,000 customers to date.
Something particularly interesting about the deployment is their decision to launch using a shared platform. To understand more about their approach, I recently had a conversation with Qasif Shahid and Mazahir Ali Sayeed from MCB, and Hannes van Rensburg from Fundamo...
Read more: http://mmublog.org/asia/pakistan%e2%80%99s-shared-platform-an-interview-with-mcb-and-fundamo/